Bython Media announced the addition of Luke Bone as the company’s new Vice President of Digital Marketing and Surajit Nath as Director-Marketing Research and Insights. The global publishing and B2B marketing company recruited them to build a more powerful portfolio of digital and research-related “content to cash” solutions for its clients.
Luke Bone will oversee strategy and operations for Bython’s growing network of online media properties. He will focus on helping clients reach a wider target audience through dynamic campaigns, display and programmatic advertising opportunities, and other digital marketing efforts. Bone is a seasoned executive with 20 years of experience building and shepherding teams in the creation of smart strategies for major enterprises.
Surajit Nath will lead Bython’s high-performing market insights team. He and Senior Manager of Research Khushbu Verma will create premium tech-related research-backed content and products, including ebooks, market surveys, and buyer’s guides, designed to help C-level and senior executives improve marketing performance and results. Previously, Nath served as director of research at a major martech-centric company where he published reports and content covering the entire buying journey from awareness to engagement to conversion.
“Truly focused B2B digital marketing and research services are vital if companies want to succeed in today’s competitive landscape,” said Bython President Bhupinder Gulati. “That’s why we’re excited to add executives with Luke and Surajit’s capabilities to the team. We foresee a huge influx of interest and intent-based engagements and they will help us develop an even broader range of targeted solutions for our clients across multiple channels.”
This is the latest in a series of moves by Bython Media to become the primary source for companies wanting to increase brand awareness and improve sales opportunities in the IT, martech, HR tech, fintech, and other emerging domains.
About Bython Media
Based in Frisco, Texas, Bython Media is a global digital publishing and B2B marketing company with a passion for providing information and solutions that help businesses grow, adapt, and succeed in the constantly evolving world of technology. Its online properties deliver first-class content focusing on trending and emerging technology, research, and events. The Bython marketing team specializes in data-driven solutions that help clients connect with customers on a deeper level and amass high-quality opportunities through a network of almost 30 million contacts.