Content Syndication

Get Your Content Seen and Maximized
Through Our Hub and Spoke Approach

How Does Bython
Execute Content Syndication?

Hub and spoke approach

With the “hub and spoke” approach to content, we build out additional content assets around your primary asset to target buyer personas in multiple ways.

Long form content, such as an eBook or whitepaper, functions as the “hub” and is repurposed into supporting collateral that serves as the “spokes”. The supporting collateral is featured across our owned media, email and social to engage and convert prospects.

Bython can develop additional assets such as video, editorial, interactive, or graphical design to support existing content to share across social media channels.

Schedule A Call

What is Content Syndication?
Content syndication is an effective way to share valuable and relevant content to new audiences. Instead of self-promotion or publishing on owned media channels, content syndication involves third-party platforms who promote your content to their audience, therefore, widening your reach. Syndication can be through a blog post, email, social post, video or a number of other ways.

How does content syndication fit into a marketing strategy?

  • Syndication is the process of content promotion. Any type of content can be promoted, syndicated, or redistributed using outsider sites.
  • Content can be syndicated using blogs, articles, recordings, infographics, etc. (infographic – use definitions below)
    • Inbound Content Syndication
    • Blogging – regularly updated website or web page
    • Bython can create or supplemental content for your blog/website
    • Social Media – Sharing content from official accounts

Bython can develop additional assets such as video, editorial, interactive, or graphical design to support existing content to share across social media channels

Outbound Content Syndication

  • Telemarketing – Calling high-quality prospects/leads and offering them a sneak peek at content or asking qualifying questions
  • Cold emailing – Putting content in front of your known target audience
  • Combining intent data with outbound content – Intent data can identify the visitors looking at your website or looking for you on the internet
Resources

Check Out Our Resource Center

Find White Papers, Case Studies and Informational Videos

Portfolio

Our Portfolio Is Worth Reviewing

Our business model supports some of the most recognized logos in the world and logos that will grow in recognition.

About Bython Media

0
61 Million Total Contacts
0
2.2 Million Leads Generated
0
2 Million Searchable Companies
0
68000+ Install Base
0
155 Searchable Industries

Are You Ready To Schedule A Call?

We Would Love To Hear From You!

Schedule A Call