You might think that hiring a full-stack B2B marketing agency is an add-on to your business expenses, but it is worth every dollar spent!
The value of working with a full-stack B2B marketing agency might seem great but the process of hiring, conducting meetings, and evaluating multiple agencies to conclude is difficult.
To start with, you need a strategy to hire a reliable B2B marketing agency. You will have to use your industry-specific experience while choosing a marketing agency that has the potential of boosting your sales and revenue.
What is a Full-Stack B2B Marketing Agency?
B2B marketing refers to any strategy that focuses on adding value to a business in the marketplace. An organization that sells those marketing strategies and content to businesses and companies is typically known as a B2B marketing agency.
How to Choose a B2B Marketing Agency?
If you are unsure of what to look in a marketing agency, keep moving forward and read out different factors that you must consider while evaluating it:
- Cuts Down Cost
Hiring an outside marketing agency could actually cut down your marketing costs by half. To run a successful marketing campaign, you will need to hire a web developer, a graphic designer, an analytics specialist, a technical manager, and an account manager.
However, all of the above professionals are already there when you hire a B2B marketing team. consequently, it cuts down your yearly employee costs.
You need to find out how credible an agency is. Some of the best agencies can literally do everything to get your business revenue. Look for the agency’s strategies, execution plans, and results. Make sure that the agency has positive reviews on LinkedIn.
Other than that, look if they have the required specialists you need to carry out your marketing campaigns.
- Culture & Values
Before hiring any agency, you must understand your company’s culture and values. It is important that the B2B marketing agency’s culture and that of your company align with each other well.
If your brand’s culture is not defined yet, look for a B2B marketing company that could lead you or changes your company’s values. Some marketing agencies model your brand well.
In general, look for a marketing agency’s culture. Does your culture resonate with them? Are they as traditional, cutting-edge, experienced, or creative as you?
- Working Methods
See how the agency works. Do not look for a vendor. Instead, look for a partner. Vendors just execute but partners have a strategy for you.
To know how an agency processes, ask if they have senior strategists. Are they vigilant in what they do, or do they work without a strategy?
Many B2B marketing agencies will fake it till they make it, but you cannot just rely on their words. See their actions. See what they know. They would not meet your requirements and needs if they do not have experience. The only experience works throughout the market world.
To know if they have the experience, look for testimonials, case studies, and customer references. Are they capable enough to work as per your needs?
- Tracking Progress
Measuring performance or progress can determine how good a B2B marketing agency is. If you are doing progress or if your performance scale is going up with a particular agency, you will know their impact right away. And if not, it is time to change your B2B marketing agency.
Hire a B2B marketing agency that works on metrics and by analyzing your company’s data.
- B2B Marketing Management Systems
B2B marketing Software systems hold much importance in today’s world. Marketing strategies are sure to fail without the interference of software systems.
If you want to use software for your marketing campaign, you might as well choose a company that has experience using multiple software systems.
For example, if you want to build an e-commerce store using Wix, hiring a company that does not know-how about it is pointless.
Marketing is complex and comprises of multiple practices. While some agencies might have expertise in all practices, some only handle an aspect of marketing.
Every agency has a strong point and a weak point. Figure out what your brand needs before hiring a full-stack B2B marketing agency.
If you have a problem in a particular area of marketing, look for a company having expertise in that area. You can also look for companies that have a broader approach to understanding marketing as a whole.
An agency’s size matters as well. You will need to know the total number of affiliates and the size of the team working on your project. The bigger the team, the better. However, make sure that the company you are working with is not engaged with many companies.
- Social Media Leads
What’s the point of hiring a B2B marketing agency if they cannot get you new leads and prospects? Find a company that is active on social media platforms as social media is the new pathway to get new prospects and leads.
- Relevant Experience
As to see the agency’s relevant work. That’s the only way to see the agency’s competencies and if they could handle a task as complex as yours.
See if they do things differently to bring profit to your business. This could help you determine if they have a clear understanding of the marketing world or not.
Third-party reviews or otherwise known as testimonials, are important to go through. You need to know others’ experiences with the company before you can hop on the long-term contract.
- Online Presence
Is the functionality or look of their website good? Does their website determine the relevance of their position in the target market?
- Business Blog
Does their blog include relevant aspects of marketing? An active blog showcases the best marketing practices and insights of an agency.
If they are not focusing on creating new content for branding themselves, chances are, they won’t create content for your brand as well.
- Video Marketing
Do they include enough videos in their content strategy? Videos are watched twice as much as texts are read on the internet. So, the agency you hire must be comfortable enough to produce compelling marketing videos.
- Generate More Leads
There is no point in hiring a B2B marketing agency if you end up having the same inflow of new leads and prospects. An agency needs to have multiple strategies to attract new prospects and lead towards your brand. The capability to generate leads is an important factor to consider.
Consequences of Choosing the Wrong B2B Marketing Agency
Hiring a wrong B2B marketing agency can have a significant effect on your return on investment. Other than that, it can affect your revenue and profits negatively. Marketing agencies do not contribute to the revenue directly but their impact on new leads and prospects is huge.
- Letting Industry Experts Handle all the B2B Campaigns
The real professionals in the world of marketing are those who plan the campaign along with proper execution. An inadequately planned strategy without proper execution could wreak havoc for the company.
Professionals have industry-specific marketing experience, best practices, and tools to meet your demands. Business owners can hardly do it on their own as they do not have credible knowledge and workable strategies to attract new leads and prospects.
- Agility in Marketing Tactics Keep You in the Long Run
Choosing an agile approach for marketing rather than opting for traditional ways could largely influence customer satisfaction. Leveraging the right tools and practices to deliver the results that clients expect could change the game for you.
- The flywheel method
The flywheel method is obsoleting the need to hire funnel SEO agencies. The flywheel approach is more customer-centric and empowers the sales team to allocate resources and energy wisely for the best results.
- Benefit from B2B Marketing Industry Experts
Businesses are usually connected to each other. Hence, B2B marketing tends to establish long-term business relationships. This enables marketing agencies to promote the brands easily.
While every B2B marketing agency can drive traffic to your website, only reputable ones could help you grow and nurture in the world of marketing.
Good marketing agencies provide you with the perfect opportunity to implement your campaigns efficiently for guaranteed profit.
It is important to hire an agency that could break down your brand’s values and processes into something easy to understand for your potential customers.
Have you been trying to grow your online business? If so, traditional marketing methods won’t help much in 2020. Thus, now is the right time to hire expert digital and content marketers at Bython.com. We help our clients get in touch with their targeted audience through a variety of online mediums.
In case of further questions or suggestions, feel free to leave a reply or contact us.