Almost everyone dreams of their content going viral and reaching a massive audience in one way or another. While that is not always the case, increased exposure is a goal that can be obtained. An effective B2B strategy that will help reach this goal is content syndication. With an effective content syndication strategy of posting videos, articles, graphics, and other forms of content on other sites, many brands are seeing a boost in B2B lead generation efforts and establishment of brand authority.
"Syndicate" is defined as "a group of individuals or organizations combined to promote some common interest." In traditional media, this means legally publishing someone else's content, usually for a fee. As the media landscape continues to evolve, however, and as marketers and consumers alike continue to embrace new forms such as social media, email campaigns, search engine marketing, and online communities, research has shown that original content is more effective than syndicated content when it comes to content marketing.
Does this mean that B2B content syndication is no longer beneficial to today's marketers? In short, the answer is no.
Traditional content syndication can still provide immense value to an organization's content marketing effort, particularly when that organization is of small to medium size, yet produces unique content that larger B2B organizations with a wider reach cannot produce for their audiences. By allowing its unique content to be syndicated to a larger organization, the small to medium organization can grow its audience, increase website traffic and social shares, build brand awareness, attract more downloads or subscriptions, connect with new prospects, and capture leads.
Even if a B2B organization is not small to mid-sized, it can still benefit from traditional content syndication. By allowing their content to be syndicated by others, they receive access to a new audience that may have never heard of their brand before. Fresh eyes are reading or viewing their content for the first time, and those fresh eyes can easily turn into new leads.
WHY TRADITIONAL CONTENT SYNDICATION MATTERS?
Reputation and Visibility Boost
In an age where “content is still king,” syndication helps you to boost your company’s reputation and name visibility online. The more content you produce, the more likely you are to engage with more customers and turn them into long-term clients.
High SEO Scores
Google and other search engines look for original content. If your original content loads under terms that are searched, the more places your content shows up, the higher your SEO score will be.
When content is syndicated, and made easy for users to download, a better opportunity exists for your product or service to be bought. Keep track of potential customers by capturing contact information and guiding them through the sales funnel.
HOW CAN BYTHON HELP?
Bython can help add value and visibility to your organization online through content syndication. Our efforts will:
- Generate high quality leads and target and engage the right audience.
- Increase measurable ROI for your company.
- Optimize the marketing sales funnel through content syndication and account based marketing.
- Convert leads to customers with appropriate levels of engagement at each stage of the sales funnel.
- Develop video content marketing strategies and content marketing strategies that are adaptable to your business.