The State of B2B
Demand Generation Report 2022

Covering the events of 2020 and 2021 forced all marketing and sales teams to reevaluate a range of aspects within their businesses. From how we sell to who we sell to, marketers were required to alter strategies, learn new methods, and prepare for the future. Adapting to a new world requires understanding how buyers are making purchasing decisions and what information clients require to pivot and recover.

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