The second of five blogs tying into Bython’s series of marketing whitepapers.
Content syndication has been around a lot longer than before we started calling it content syndication. Even before it was digital. The focus of marketing has always been to distribute your promotional and branding messages to as many places as you can to get it in front of as many of your potential customers as possible.
That focus continues today. Only now there are a multitude of more ways to share your content, including articles, whitepapers, blogs, videos, and infographics. Add other avenues like social media, email campaigns, SEM, online communities, and podcasts, and the potential for reaching massive digital audiences increases even more.
A well-planned content syndication strategy can help you reach the right segments of those audiences in great numbers. According to a survey by Salesbox, content syndication is a core lead generation source for 65% of B2B marketers.
The more content you create and syndicate, the more you improve your chances of connecting with potential customers, increasing sales opportunities, and building relationships. It will also help improve your SEO score, push more traffic to your website, and build your brand authority.
To learn more, go to our whitepaper page and download our paper “Less Time, More Results: Is Content Syndication Right For You?”
To find out how Bython can help you with our proven B2B content syndication services, as well as create your content, contact us today.