COVID-19 Shifts Demand Generation Outcomes
Most things in the world, from work to home and school to social events, have changed due to effects of the coronavirus. One of the things that has also changed is the outcomes of demand generation campaigns since the start of COVID-19. In its report, “Demand Generation Shifts during COVID-19,” Bython Media analyzed over 45,000 generated leads from hundreds of demand generation campaigns from April 2020 to June 2020 to understand what has been working for salespeople and marketers since the start of the pandemic.
Using Lead Management to Streamline Your Sales Efforts
It is essential that you properly nurture and identify leads. Lead management does that by helping develop relationships with clients at every step of the sales funnel, focusing your marketing efforts on listening to their needs, and providing them with information and answers when they need them. Learn how it can streamline your marketing and sales efforts with this instructive whitepaper.
5 Benefits of Account-Based Marketing
Account-based marketing (ABM) is where marketers focus on potentially higher-quality contacts by viewing each account as a market of one and personalizing every campaign. This enables marketers to not only nurture the value of each prospect, but also drastically change the effectiveness of their marketing efforts. Download this revealing whitepaper to see how you can do it too. To discover how Bython can help you with Account-Based Marketing, contact us today.
Is Content Syndication Right for You?
To ensure your product or service stands out from competitive B2B content, you need to get the right message to the right customers at the right time. A truly effective and proven method to achieve this is through content syndication. Sharing your content across the internet can drastically improve customer engagement and produce better marketing results. Find out how with this comprehensive whitepaper.
How to Gain Measurable Results with Full-Funnel Demand Generation
The evolving digital landscape makes it necessary for marketers to not only fuel the top of the sales funnel, but also be involved throughout the entire journey. This process is called full-funnel demand generation and many businesses are beginning to understand why it is so important in business today. To learn how it can improve your business and sales, download this informative whitepaper.
If Marketing Is the Way, Then Strategy Is How You Get There
Creating a strategy is the first step toward executing a successful marketing plan. Without it, your marketing efforts risk failing to achieve any benefit for your company. Creating a comprehensive integrated strategy tailored for your goals and industry is easy if you know which steps to take. Download this simple-to-follow whitepaper to learn how to start.