Over the last few years, much concern has been expressed by many well-meaning people that technology is causing human beings to become disconnected from one another. Instead of forming friendships with those we see every day in our local communities, we form online groups with high school classmates who we haven’t seen in decades and call them our “friends”.
Instead of drawing closer to our partners, emotional affairs are launched with ex-lovers who were found via Snapchat under the username “naughtyangeltoes65” or “hotwheelsdude1978”. Instead of getting together with bosses and co-workers for those infamous working lunches, we pride ourselves in using GoToMeeting or UberConference (no shade) to hold meetings while we’re still in bed or stuck in traffic or relaxing on the beach.
True. Technology has changed everything; especially how human beings interact with one another. On one hand, we are able to connect with almost anyone in the world. The Internet allows us to research, learn about and meet people from other cultures without ever stepping foot in their country. Computer software and systems have increased productivity and efficiency on both personal and professional levels. We can read the news, watch the latest entertainment and follow our favorite sports teams with the click of a button.
On the other hand, we are often disconnected from those closest to us and whom we see every day. We’re so busy on our phones, tablets or computers, that we fail to fully engage with the people we go to school with, work with and live with. In his article, “Does Technology Connection Mean Life Disconnection?” Dr. Jim Taylor quotes a reader as saying: “Face to face interaction creates more than communication. It creates memories.”
Using technology, however, doesn’t mean we have to more alone instead of more connected to those around us. Being plugged in to our devices doesn’t mean we can’t also be fully plugged into our lives and the lives of others. Social media doesn’t have to make us anti-social. When used in the right way, technology can actually help us to build meaningful relationships with people in the real world.
One such way is with customer relationship management (CRM) software. CRM software allows you to not only be efficient with technology, but also allows you to build and maintain strong relationships with clients. There are many different CRM software available today, including Microsoft Dynamics CRM, Zoho Office Suite, SAP CRM, and many more. Do your research and find out which one will work best for you. Then set it up so that it is not only a database for client contact information but will also keep track of your communication with clients and alert you when you have not been in touch with them for a while.
Jordan Wirsz, founder and CEO of Savant Investment Partners and Savant Commercial Real Estate, found CRM software to be a successful way for him to build relationships through technology. “We programmed our CRM to log each bit of activity that our clients, associates, brokers, bankers, or partners have with us,” Wirsz says. “If we have not had a meaningful set of communication with them in a certain, pre-specified period of time, then we make it a point to be alerted of it, and I personally pick up the phone to make a call and say ‘hello.'”
With CRM software, you can keep track of client contact information, gather and distribute various materials to them, and periodically send personalized updates to them. These personalized updates will most likely result in a response from a client which will then cause you to have to answer them either via email, phone or perhaps even face-to-face.
Technology can help you maintain and monitor relationships, but technology cannot make those relationships meaningful. Only you can do that.
Looking to take those customer and client relationships to the next level? Bython Media can help. Connect with us today.